Frozen Antioxidants

The other day while perusing the ice cream aisle for a lite, but somewhat sweet after dinner treat, I noticed a new trend in ice creamery. Tell me. Am I the last to know that pomegranate is the hot flavor of the month!? It’s all over my grocer's freezer! Most commonly wrapped up in a dark chocolate shell and delivered as a decadent bar, I’ve found.

Everything is big in New York and the ice cream aisle is no exception. You can really find anything and everything you would or could ever dream up. It’s nice to have a selection, but if you’re one of those people who don’t really know what they want, forget it, you’re gonna catch a cold standing by the freezer trying to choose. But, I digress…

As much as I like the idea of a pomegranate/chocolate dessert I’m a little miffed by the way it's being marketed. As predicted, I suppose, companies have chosen to ride on the “healthy antioxidant” train and its sad. C’mon! Most people don’t go to the ice cream aisle for antioxidants or Omega-3s or any other sort of “good for you” stuff. I’ll pick up sorbet or lame fudge bars because the guilt that goes with a pint of Ben & Jerry’s is just too much. Why talk up antioxidants when we all should know it gets lost in the mixture of cream!? Ugh! Sorry, what a random rant!