Frozen Antioxidants
The other day while perusing the ice cream aisle for a lite, but somewhat sweet after dinner treat, I noticed a new trend in ice creamery. Tell me. Am I the last to know that pomegranate is the hot flavor of the month!? It’s all over my grocer's freezer! Most commonly wrapped up in a dark chocolate shell and delivered as a decadent bar, I’ve found.
Everything is big in New York and the ice cream aisle is no exception. You can really find anything and everything you would or could ever dream up. It’s nice to have a selection, but if you’re one of those people who don’t really know what they want, forget it, you’re gonna catch a cold standing by the freezer trying to choose. But, I digress…
As much as I like the idea of a pomegranate/chocolate dessert I’m a little miffed by the way it's being marketed. As predicted, I suppose, companies have chosen to ride on the “healthy antioxidant” train and its sad. C’mon! Most people don’t go to the ice cream aisle for antioxidants or Omega-3s or any other sort of “good for you” stuff. I’ll pick up sorbet or lame fudge bars because the guilt that goes with a pint of Ben & Jerry’s is just too much. Why talk up antioxidants when we all should know it gets lost in the mixture of cream!? Ugh! Sorry, what a random rant!
Everything is big in New York and the ice cream aisle is no exception. You can really find anything and everything you would or could ever dream up. It’s nice to have a selection, but if you’re one of those people who don’t really know what they want, forget it, you’re gonna catch a cold standing by the freezer trying to choose. But, I digress…
As much as I like the idea of a pomegranate/chocolate dessert I’m a little miffed by the way it's being marketed. As predicted, I suppose, companies have chosen to ride on the “healthy antioxidant” train and its sad. C’mon! Most people don’t go to the ice cream aisle for antioxidants or Omega-3s or any other sort of “good for you” stuff. I’ll pick up sorbet or lame fudge bars because the guilt that goes with a pint of Ben & Jerry’s is just too much. Why talk up antioxidants when we all should know it gets lost in the mixture of cream!? Ugh! Sorry, what a random rant!



4 Comments:
the Breyers (or Dreyers maybe) Slow Churned ice cream is really cool, and has 1/2 the fat of normal ice cream. You should definitely try it out :-)
Pomegranate has been the "cool" flavor ever since Oprah announced her favorite cocktail, the pomegranate martini. They do say that they're full of antioxidents, but I really wonder if it's any more than blueberries or some other berry. I just bought pomegranate green tea. Seems like a better way to get antioxidents than ice cream or martinis.
I just can't imagine pomegranate mixing with milk, ugh...
um hello! i'm sooooo on the healthy antioxident bandwagon! im soooo willing to buy that "good for you" stuff!
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